As our children began to grow and play, I couldn't help but notice that all of the popular "kids" hydration products on the market were full of unnecessary junk. As a working pharmacist, I set out to change that. We knew there needed to be a kids' product that safely provided the minerals and good stuff their growing bodies needed without the bad.
That led us on a mission to start Willa, the first clean kid's hydration formula. Willa is packed with minerals to replace what kids lose in sweat, phytonutrients for an added healthy punch, and naturally sweetened with date powder for a taste kids love.